Lead Connected Experience Designer
Dyson / November 2023 - Present
Responsible for defining, driving and championing the experience design vision for the MyDyson App, Beauty Category.
Empowering a team of 5 designers, helping to develop their skills as designers and professionals, while creating an inclusive and inspiring environment for the team to thrive.
Leading projects from initial ideation, planning, design through to handoff, working closely with cross functional teams and senior stakeholders.
Led the initiative of switching to a feature led model way of working now being used across the whole beauty team, allowing us to focus on innovating features that solve real problems, backed by insights to deliver faster and iteratively.
Senior UI Designer
Dyson / February 2022 - November 2023
Lead multiple projects, creating consistent, insight-led designs, while pushing boundaries and balancing user and business needs to solve real problems.
Spearhead the conceptualisation and creation of the digital design system and continuously evangelise it across the business, ensuring consistency in delivering better experiences.
Collaborate with senior stakeholders, heads of innovation and designers - instrumental in shaping the direction of the MyDyson app and Environmental care category.
Champion accessibility and inclusivity within the larger Design and Product Experience team as a member of the Diversity and Inclusion Task Force, Accessible by Design group and the Neurodiversity Awareness group.
Manage and mentor designers within the New Product Innovation team.
Help to lead the integration of Figma across the business, partnering with Figma to develop training for developers, project managers, researchers, and designers.
User Experience Designer
Lands’ End / March 2019 - August 2021
Collaborate with cross-functional partners to translate complex business requirements into user flows, annotated wireframes, mockups, and prototypes that lead to intuitive customer experiences.
Implement and advise upon “best practice” eCommerce user-centered design methodologies while confirming accessibility standards are being adhered to.
Gather, utilize and synthesize analytical data, customer feedback, and research findings to continually enhance the shopping experience.
Drive the initiative of creating, implementing, and maintaining an evolving design system to act as a single source of truth and enhance both consistency and proficiency.
Visual Designer
Crate and Barrel / October 2016 - March 2019
Develop and execute engaging user experiences, focusing on user interface and visual design.
Partner with agile product teams to identify visual and experience issues and create on-brand design solutions to bridge user and business goals.
Design and build functional prototypes for use in usability testing.
Support visual design implementation, collaborating with internal and external resources.
Collaborate with design leads, interaction designers, site management, and development teams to ensure new user experiences are produced at standards that elevate the company’s brand identity.
Create and maintain consistent, high-level visual design standards and specifications.
Demonstrate flexibility and adaptability while working with other designers to standardize design patterns and encourage group critique.
Digital Creative Intern
Lands’ End / May 2016 - August 2016
Creative lead in a group intern project to research, design, and present a gift guide-focused virtual assistant to the company.
Participate in creative brainstorming and forward planning for brand development and idea generation.
Work closely with the Creative Web team to conceptualise and execute creative for Landsend.com tab pages and banners across all divisions.
Present to creative directors and cross-functional business partners to align creative direction on all channels.
Support the team with presentation preparation, critical project completion, future brand development, and internal & external campaign execution.
Art Director
Blue Devil Productions | University of Wisconsin - Stout / December 2014 - January 2016
Design and process all Blue Devil Productions creative materials including event posters, digital signage, freshman promos, banners, iconography, homecoming branding, large show event promotions, and other promotional avenues.
Manage, create, and deliver multiple projects at once while working within tight scheduling requirements.
Create custom designs, illustrations, icons, and other graphic elements.
Work with the Web Development Director to provide images, digital signage, and logos for the website.
Create and ensure a cohesive Blue Devil Productions identity across all platforms and channels.
Collaborate with other directors to brainstorm, plan, and organize events and entertainment while acting as leadership for other members.
Education
University of Wisconsin - Stout
Degree
Bachelors of Fine Arts in Graphic Design and Interactive Media
Minor in Photography
Programs
Dutch Design Program in the Netherlands and Belgium
Organizations
Blue Devil Productions
Member and Art Director at Blue Devil Productions.
Blue Devil Productions is a student-led organization specializing in music, comedy, film, and large show managment. The organization serves as the campus-wide programming board by researching, selecting, and producing events and activities for the University of Wisconsin-Stout student body and campus community.
Pepper Magazine
Member, Designer and Contributor at Pepper Magazine.
Pepper Magazine is a student-led organization specializing in magazines and publication. The organization determines the magazines topic, content and design that is published biannually and distributed for the University of Wisconsin-Stout student body and campus community.
Certifications & Honors/Awards
Certifications
Prepare To Lead: Craft + Lead a Strategic UX Vision Intensive
Center Centre / October 2024
Neuro-Inclusion: Champion Awareness
Cognassist / June 2024
Neuro-Inclusion: Manager Awareness
Cognassist / May 2024
Certified Web Professional - Web Accessibility Specialist (CWP)
Bureau of Internet Accessibility / November 2020
Honors/Awards
AIGA Best in Show - Student
Collaboration project poster from the Dutch Design Study Abroad Program.
Packaging of the World - Design featured
McCormick rebranding packaging design was accepted and featured on Packing of the World.
The Dieline - Design featured
McCormick rebranding packaging design was accepted on the dieline.com and featured in the article "Concepts We Wish Were Real".
Skills
Tools
Figma
Sketch
Adobe XD
Adobe CC
Axure
Miro
InVision
JIRA
Confluence
UserTesting
SessionCam
Dynamic Yield
HTML / CSS
Design
Visual design
Design systems
Experience design
Product design
Interaction design
Product design
Art/creative direction
Accessibility
Low - high fidelity wireframes
Prototyping
Rapid iteration
Site mapping
Information architecture
Research
Usability & design research
Benchmarking & design auditing
Heuristic evaluations
Competitive analysis
User flow & journey mapping
Use case creation
Usability testing
A/B testing
User acceptance testing (UAT)
User interviews & user surveys
Accessibility testing
Card sorting
Collaboration
Design leadership
Design sprints
Facilitating design critiques
Design/development handoff
UX/UI strategy
Feature strategy
Product roadmapping
Cross-functional collaboration & support