Group Gifting

Crate and Barrel

My Role

Visual Design Lead

Skills & Processes Used

Visual Design, User Experience Design, Research, Usability Testing, User Interviews, Wire-framing, Prototyping, Design QA

The Crate and Barrel Path to Purchase eCommerce team set out to make using their online gift registry a better experience for the user while focusing on enhancing the group gifting feature.

We examined the entire experience and then performed usability testing along with user interviews to better understand the needs of our customers, as well as the pain points they were experiencing with the current gift registry. After gathering this initial data, we were then able to move forward with proposed design changes and enhancements. The chosen UX and design direction were then put through usability testing using wire-framed prototypes and, after that, progressed through a more refined high-fidelity prototype. After this testing, we were then able to deliver our final designs of the enhanced experience for the Crate and Barrel online gift registry that, in turn, also elevated the group gifting feature.