Mobile Navigation
Crate and Barrel
My Role
Visual Design Lead
Skills & Processes Used
Visual Design, User Experience Design, Research, User Flows, Usability Testing, User Interviews, Rapid Wire-framing, Rapid Prototyping, Design QA, Design Sprint Methodology
The Crate and Barrel’s Path to Purchase eCommerce team had a few of its members participate in a design sprint to re-evaluate and improve the mobile navigation experience for the customer. In this week-long design sprint, we were able to find answers to critical business questions through design, prototyping, and usability testing.
The week-long sprint was productive and successful. On Monday, we mapped out the problem and found our starting place. Tuesday, we focused on the solution and each team member sketched out iterations of possible solutions. On Wednesday, we critiqued the sketches and narrowed them down to two directions, and built out a storyboard for each. Thursday, we split into teams and designed and built out high-fidelity prototypes. On Friday, we put our functioning prototype in front of customers for usability testing.
After completion of the design sprint, we chose the winning prototype and began to refine those designs and interactions, which then led to iterative launches to the site.
Brain-storming / Site-mapping / Card Sorting
Design Sprint Notes
The Driving Goal & Purpose
“Create a simple and engaging experience that helps customers quickly find what they are looking for while encouraging exploration by elevating other products and Crate and Barrel benefits and services.”
The Winning Wireframes
The Two Condensed Versions - Final Wireframes
(Taken from the best parts of the 3 winning wireframes)
“Understand | Diverge | Converge | Prototype | Test”
Final Designs
Before & After Comparison
